Free tool · 60 seconds

What should you charge for a maintenance plan?

Set the right price. See what 20% of your customer base converting to membership means for monthly revenue and business valuation. The math that turns a project business into a recurring revenue platform.

Your plan

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// RECOMMENDED MEMBERSHIP PRICE
$37/mo
$446 billed annually · 35% margin on service cost
// MEMBERS AT 20%
60
// MONTHLY MRR
$2K
// ANNUAL ARR
$27K
// WHAT'S IN THE PLAN
  • Spring A/C tune-up
  • Fall heating tune-up
  • Filter replacement
  • Priority scheduling
  • 10% discount on repairs
// VALUATION IMPACT
AT 4x EBITDA (TODAY)
+$94K
AT 7x EBITDA (PE READY)
+$165K

Valuation impact from recurring EBITDA at 88% gross margin

By trade

Membership pricing across the industry.

What operators are currently charging for maintenance agreements, by trade. Range reflects basic vs premium tier.

HVAC
$19-29
2x/yr · Tune-up + filter + priority
PLUMBING
$15-22
1x/yr · Annual inspection + priority response
PEST CONTROL
$29-49
4x/yr · Quarterly treatment + re-treat guarantee
LANDSCAPING
$199-399
Monthly · Mowing + seasonal + fertilization
GUTTERS
$12-18
2x/yr · Spring + fall clean + priority
POOL & SPA
$149-249
Weekly · Chemicals + monthly check + priority
The valuation math

Recurring revenue is worth more than revenue.

A dollar of one-time project revenue is worth about $3-4 at sale. A dollar of recurring membership revenue is worth $6-9. PE buyers pay a premium for predictability -- and membership contracts are the most predictable revenue home service businesses can produce.

$5K/mo
50 MEMBERS
$211K
AT 4x
$370K
AT 7x
$10K/mo
100 MEMBERS
$422K
AT 4x
$739K
AT 7x
$20K/mo
200 MEMBERS
$845K
AT 4x
$1.5M
AT 7x
$40K/mo
400 MEMBERS
$1.7M
AT 4x
$3.0M
AT 7x
// YOUR MEMBERSHIP LAUNCH PLAN

Get your pricing plan as a PDF.

Recommended price, what to include, 90-day launch roadmap, and valuation projection. In your inbox.

// NO SPAM · UNSUBSCRIBE ANY TIME

Questions

About membership pricing.

Command launches your membership engine.

Enrollment, billing, scheduling, and renewal -- all automated. Most operators hit their first 50 members within 45 days of launch.