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What's your business actually worth?

Most contractors find out their valuation only when they try to sell -- and by then it's too late to fix. This tool tells you today. Move the sliders. See the gap between what you're worth and what you could be worth.

Your business · today

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// ESTIMATED VALUATION RANGE
// TODAY
$1.2M
3.3x EBITDA · industry low
// WITH COMMAND · 36 MONTHS
$5.1M
7.3x EBITDA · premium
Estimated value created+$3.9M
// THE 3 BIGGEST MOVES FOR YOUR BUSINESS
+$1.2M

Build recurring to 25%+

Membership engine. Maintenance contracts. The single biggest valuation lever -- PE pays a premium for predictable recurring.

+$1.5M

Cut owner dependency below 40%

Documented SOPs, trained dispatcher, automated daily brief. A business that runs without you is the one that sells.

+$696K

Clean financials · 24mo audit

Real-time job cost. Same-day margin visibility. The CPA file that survives PE diligence without a discount.

What this looks like · 24-month roadmap

MONTH 1-3
Command installed · Membership engine launched · first 12 charter members
+ $32K MRR
MONTH 4-6
3 core SOPs documented · field crew automated onboarding
+ ownership reduced
MONTH 7-9
Recurring crosses 15% · PE-attractive threshold
+ multiple lift
MONTH 10-12
Owner hours 70 to 48 · operations transferable
+ saleable
MONTH 13-18
Clean 18mo audit trail · margin variance under 4%
+ premium offer ready
MONTH 19-24
Recurring at 22% · owner-optional ops · exit-ready
+ LOIs incoming
Multiple context

What PE actually pays by trade.

These are market multiples based on tracked home service transactions. Ranges reflect the difference between a low-recurring, owner-dependent business and one that is PE-ready.

TRADETYPICAL RANGEPE-BACKED RANGEPRIMARY DRIVER
HVAC3.2x4.5x6-9xRecurring maintenance contracts dominate
Plumbing3.0x4.2x5-8xEmergency revenue + membership upside
Electrical2.8x3.8x4-7xEV / solar driving ticket and volume
Restoration2.6x3.8x4-7xInsurance revenue = predictable pipeline
Roofing2.4x3.5x4-6xStorm cycles create 18-24mo runway
Landscaping2.2x3.2x4-6xRecurring contracts are the entire thesis
Multi-trade3.2x4.5x6-9xCross-sell and customer lifetime value

// EBITDA MULTIPLES · TRACKED HOME SERVICE TRANSACTIONS · UPDATED Q1 2026

Behind the math

The 4 things PE actually pays for.

01

Recurring revenue

Above 20% recurring -- multiple jumps from ~4x to ~7x in most home service trades.

02

Owner-optional ops

If the owner takes 4 weeks off and revenue stays flat -- that business sells.

03

Clean financials

24+ months of audit-grade books -- margin variance under 6% -- zero comingling.

04

Documented systems

SOPs. Training programs. Tech path. Anything not in someone's head is worth more.

Due diligence risk

The 5 dealbreakers.

These are the conditions that either kill a deal entirely or force a 15-30% purchase price discount. Most are fixable 12-18 months before a sale event.

Owner required for all estimates

If a PE buyer sees that revenue stops when the owner leaves, they are not buying a business -- they are buying a job with employees.

30% discount or deal falls through
Recurring revenue under 10%

One-time project revenue is worth less than predictable recurring revenue. Every point of recurring adds meaningful multiple expansion.

Cuts multiple by 0.6-0.8x
Margin variance over 10% month-to-month

Clean books with consistent margins signal a real business. Wild variance signals owner-side pricing decisions and undocumented cost structure.

Raises risk perception across the board
Single customer over 30% of revenue

Buyer acquires a customer dependency, not a business. If that customer leaves post-close, the acquisition falls apart.

Concentration discount of 15-25%
No documented SOPs or training

Knowledge in heads cannot be acquired. Documented systems, onboarding materials, and tech-enabled processes transfer with the sale.

Questions scalability of the acquisition
Command impact

What Command does to your multiple.

Each of these multiple lifts is driven by a specific Command capability. They are additive -- a contractor who executes all five can realistically add 2.2x+ to their exit multiple.

+0.6x
Tech platform
Documented, integrated tech stack signals scalable operations. PE pays for transferable infrastructure.
+0.5x
Recurring crosses 20%
Command membership engine typically gets operators to 20%+ recurring within 12 months of launch.
+0.4x
Owner hours below 40/wk
AI dispatching, automated briefs, and documented SOPs pull owner hours down without adding headcount.
+0.4x
24-month clean books
Real-time job cost and same-day margin visibility produce the clean financial history PE diligence requires.
+0.3x
Documented onboarding
Systematized hiring and training means the acquisition survives leadership changes.
// COMBINED POTENTIAL

An operator who starts at a 2.8x multiple and executes all five levers lands at 5.0x or higher -- before accounting for revenue growth. On a $3M revenue business at 20% EBITDA, that is the difference between a $1.7M and $3.0M+ exit.

// YOUR PERSONALIZED VALUATION REPORT

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Your current and projected valuation, trade multiple context, the dealbreakers that apply to your business, and the 3-move roadmap. In your inbox.

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Questions

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