Built to grow businesses.
Nothing else.
Not technology for technology's sake. Not automation for automation's sake. Every system we build exists for one reason: more revenue, less chaos, for the trades businesses that keep the world running.
Mia didn't start HomePro because AI was trendy. She started because she watched trade business owners - smart, hardworking people - get crushed by the operational weight of growth. Every new job meant more calls, more paperwork, more dropped balls. Growth was supposed to feel good. It didn't.
She built her first AI systems to solve her own problems. Automations to handle follow-ups. Workflows to chase invoices. Systems to answer leads at 11pm so the phone stopped ringing at 6am. Then her network wanted them. Then their networks. What started as a personal fix became a framework - and the framework became HomePro.
HomePro launched with one product: Instant Estimates. The idea was simple - a trades tech shouldn't have to go back to the truck, call the office, or make the client wait three days for a number. The right number should be there in 60 seconds, on-site, on their phone.
But estimates were just the beginning. Businesses that fixed estimates wanted to fix follow-ups. Fix follow-ups, they wanted to fix dispatch. Fix dispatch, they wanted to fix AR. The pattern was clear: trades businesses don't have one broken thing. They have twelve. HomePro now covers all of them - see all 80+ features.
Today HomePro works with HVAC, plumbing, roofing, electrical, landscaping, and remodeling businesses across the country. The mission hasn't changed since day one: build the systems that let owners focus on growth, not grind. Read operator case studies →
"All I wanted was to grow businesses. I couldn't manually be the one doing it all - so I built AI systems. Then I kept building. People wanted them. And that's how HomePro was born."
Three things we never compromise on.
These aren't values on a slide deck. They're the decisions we make every day about what to build - and how to build it.
ROI before anything else
We don't build features. We build systems that pay for themselves. Every system we propose is tied to a specific revenue line - more jobs closed, more invoices collected, more leads converted. If we can't project the ROI, we won't build it.
We think like owners
Every feature decision goes through one filter: would a $2M roofing company owner find this useful at 6:30am before the first crew leaves? If the answer is no, it doesn't ship.
Simple enough to use on a job site
If a technician can't figure it out without training, it's our problem, not theirs. Every interface in Command has to work for someone on a roof, under a sink, or in an attic.
The Command install process.
Four steps. Zero guesswork.
"The trades keep the world running. The least we can do is build systems that let the people who do that work - actually grow."